Digital Marketing Specialist
Full-time
Night shift
On-site
Responsible for identifying new business opportunities, building strong client relationships, and developing strategies to drive growth
Job Summary:
The Digital Marketing Specialist will be responsible for planning, executing, and measuring marketing campaigns to increase brand awareness, generate leads, and drive sales. They will work closely with the sales, product, and creative teams to develop and implement strategies that effectively engage our target audience and achieve our business objectives.
Key Responsibilities:
- Develop and execute multi-channel marketing campaigns, including email, social media, PPC advertising, content marketing, and events
- Conduct market research to identify customer needs, preferences, and trends
- Collaborate with product and sales teams to create compelling content and campaigns that effectively communicate our value proposition
- Monitor and analyze campaign performance metrics, making data-driven recommendations for optimization and improvement
- Manage website content and optimize for SEO
- Develop and maintain relationships with industry influencers, partners, and media outlets to increase brand awareness and thought leadership
- Stay up-to-date with the latest marketing trends, technologies, and best practices, and implement them in our marketing efforts
- Any other tasks. assigned by the management.
Qualifications:
- Bachelor’s degree in marketing, communications, or a related field
- 3+ years of experience in marketing, preferably in a B2B technology industry
- Experience with marketing automation platforms, such as HubSpot or Marketo
- Excellent communication and collaboration skills
- Strong analytical skills and experience with data-driven marketing
- Ability to manage multiple projects simultaneously and meet deadlines
- Experience with video production and editing is a plus
- Knowledge of the digital forensics industry is a plus
Ready to Join Us? Apply Now!
Take the next step in your career — we’re excited to hear from you!